Archive for clients

Workin’ Wednesdays: Pro Bono

Comments off

Thematic Thursdays: Brianna McCarthy

Presented without comment.

Moremi- acrylic painting by Trinidadian painter Brianna McCarthy

Comments off

Workin’ Wednesdays: Feast or Famine

The feast or famine cycle is real! Brainstorming side hustles is what I’ve been up to. During my business’ down time, I try to increase my networks by building relationships with people in my niche. I also use the time when I’m not designing as an opportunity to market heavily. The only problem with this is that the bills keep rolling in. :-O

I’m now looking at ways to create mailbox money for myself (i.e cash that rolls in when I’m not doing anything). Some of the stuff I’ve come up with include downloadable template designs, developing a few WordPress themes, and joining The last one is a joke, but seriously, times are hard.

Comments off

Workin’ Wednesdays: Work Harder

“I’ve never really viewed myself as particularly talented, where I excel is ridiculous, sickening work ethic. While the other guy is sleeping, I’m working. While the other guy is eating, I’m working.” Will Smith

I can so relate to Will Smith with this quote. Freelancing is hard work. Add to that a seven-year-old with her own career and a demanding toddler, and I have pretty much kissed sleeping goodbye. I may regret it when my face starts to show it, but I’m enjoying the success so I’m going to keep at it.

My customers are happy, and so is my family. About 1/3 of my clients are referrals, 1/3 are repeats, and the other third is a mix of Googlers, job boards, and other freelancers. Pleasing the customer is important, because they often come back for repeat business right when a bill is due or business is slow. I’m always grateful for that.

Even when there is no work, I work.  When work is thin, I use it as an opportunity to redesign my own portfolio, e-blast former clients, or create family stuff for fun. Another thing, which I learned from a photographer friend of mine, is that during down time is a great time to offer pro-bono work. It sounds crazy, right? When you give people things for free, however, they’re more likely to support your business in the future. Also, you have another project to add to your portfolio and publicize on Facebook. This reminds people what you do and keeps them associating your name with your field.

Comments off

Workin’ Wednesdays: Marcus Garvey

Marcus Garvey School in Los Angeles hired my company, Suuru to design their new embroidered uniform logo.  The existing one has six colors and was going to be too expensive for parents to purchase.  Here’s what I came up with:

Comments off